The Features of Good Apps

When someone asks another person if he had ever played Angry Birds and what he thinks about it, that person will certainly give a positive remark and say that it is one of the “good apps” he had ever used.

How can one say that the applications they downloaded are good applications or not? These apps are chosen based on their significance and function, whether the application works, or entertains, or the other way around. In the example above, how did Angry Birds make it to the list of good apps?

Aside from the fun and enjoyment it offers, Angry Birds is a better than average app because it also allows players to practice their trajectory skills and other physics-based theories we learned in school.

Below is a list of the other factors that needs to consider before concluding whether the applications are good applications or not.


It is a standard procedure that developers test the application under different conditions before releasing it. This will give the developers a report to run the application in extreme conditions, like when the phone is set on airplane mode or Wi-Fi is disabled. An application loses its influence and value if it will not work on certain conditions due to insufficient test runs, leaving the user with questions like what happened and how to resolve the issue.


Whatever the environmental condition is, the string of commands of these applications should not freeze and may yield an error “The application is not responding and needs to close.” Users will simply follow the message without realizing what causes the error. Of course, this causes frustration and inconvenience to them.

Consistent with its platform

Each mobile platform has its own set of guidelines how each application will maintain a consistent look on its environment. This makes a better application because consistency applies to both the user interface and overall user experience. Windows Phone 7 will include components like text boxes, pivot, buttons, and panorama controls. Meanwhile, apps for iPhone may use standard application bars and navigation controls. Going beyond the limits may cause inconvenience for the users.


Game games should show their unique feature when compared with other good apps on the market. How do your flashlight apps differ from other flashlight apps available on the marketplace? What unique feature does it have that sets it apart from other flashlight apps? Does it offer other functions aside from providing light in the dark?

Easy on the budget

All good applications can be said to be worth the price when they are able to provide valuable functionality. Moreover, the developer should not only consider the design and purpose of the application, but also the amount of data on the user’s cellphone to avoid further charges on the monthly bill.

No advertisements

Obviously, it is inconvenient and uncomfortable when advertisement pops up while using the mobile tool. This may be an effective advertising technique for some, but for most users, it is annoying.

The features of good apps discussed above are just a few of the factors to consider that determine whether these games are good or not. There may be more, feel free to let share yours.

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Android Dominating the Mobile Market

The mobile platforms wars continue to make news in the industry. As analysts, industry players and critics present their reports the opinions keep shifting in favour of one platform or the other. However the facts and figures speak for themselves bringing a clearer picture of the shift of the market trends.

The analysis by the firm Lookout in the App Genome Project reveals the growth of Android application development is more as compared to iOS platform. It must be noted that the report undertakes to study the experience of the US users only.

According to the project estimates, a higher figure for applications available on the Android market was reported. An increase in the number of Android applications being developed was witnessed that grew approximately 127 percent surpassing Apple App store that saw a growth rate of 44 percent.

If the Android continues to grow at the same speed it would have more apps that the Apple App store by the mid of 2012. The Apple App Store still has more applications available but the growth rate of Android applications is three times that of Apple therefore the accelerating growth can pose to be a threat for Apple in the near future.

Computer security expert Eugene Kaspersky predicts Google’s Android to dominate the market, reducing Apple and Blackberry to niche players. According to him Android operating system follows the same strategy that Microsoft followed in the 1990s that made it the most popular operating system for computers.

Keeping that in mind the other platforms need a strategy change or Android would end up with 80 percent of the mobile market share leaving Apple’s iPhone, RIM’s Blackberry and Nokia to share the remaining 10 percent among them.

Today the loyalty ratings for iPhone are higher than Google Android by almost 84 percent. The Android market however cannot be taken lightly as it was only in the final quarter of 2010 that Android took the title from Nokia as the top smart phone operating system. It was a major shakeup in the mobile industry forcing Nokia to switch to Microsoft’s Windows Phone 7 operating system.

Android is gaining momentum in the market. The last year figures for Android applications development market depicts the positive progress it has been making consistently. From the look of things the growing trend is all set to continue making Android the fastest growing platform ever in the history of the mobile world.

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Online Marketing – Back to Basics

Conventional TV and radio advertising spend declined during 2008 but all reports suggest that online marketing budgets are in the ascendant, in spite of the global recession threatening to engulf as all. In fact, recent surveys by Shape the Future, E-consultancy and the Internet Advertising Bureau all predict significant and continued increases in online spend during 2009/2010. Marketers will be using the digital resources at their fingertips to weather the economic storm.

Websites, emails and blogs all offer the opportunity to be interactive, tailoring messages and promotions on the fly. The potential to achieve real, one-to-one marketing online is huge but the old rules still apply. Whether your customer is online or in your shop, brand experience must be consistent. A consistent look and feel is a given, but the same applies to the performance of your website. A perfectly executed campaign with display advertising, print advertising and paid search will be wasted if website pages are slow to load or your site crashes under the weight of traffic you have successfully driven its way.

Website visitors will give you just a few seconds to prove yourself. Research shows that only 55% of online marketers think that online campaigns stand up well to unexpected volumes of traffic whilst an overwhelming 80% acknowledge the damage to a brand caused by website downtime and poor performance.

If marketers are conscious of the potential brand damage caused by a poor online experience then shouldn’t they be demanding more from the infrastructure that supports them?

Significant increases in traffic to any website will impact upon the visitor’s experience without the necessary planning to accommodate it. When an integrated marketing campaign has cost hundreds of thousands or even millions of pounds, the online component has to stand up to the demand. Marketers must start asking questions of the internal technical support or agency they are working with to ensure that this does not occur. Here are some areas to think about when planning your online campaigns for 2010.

An online presence should include the ability to design and deliver a solution that can scale as the campaign or website grows both in terms of content and visitors. Whether you want to grow your online presence over a 24 month period or you are running a 3 month campaign attracting millions of visitors from across the globe, flexible or “burstable” contracts are available with varying bandwidth services. First things first, think about what is going to happen on your website and discuss it with the person or supplier responsible for keeping you online.

If your website has an extensive product catalogue with zoom technology and guided navigation then the chances are your website hosting infrastructure will be split into database servers, web servers and more. To ensure the effective performance of all the features of your website, your infrastructure needs to be planned with servers that pack a serious punch when it comes to processor power. If your website traffic is seasonal then you should also have the flexibility of changing how your infrastructure is being used. For example, using servers for user acceptance testing prior to peak seasonal periods and then placing them back in to the live environment when your campaign is released.

In addition to thinking about what features are built into your website, you also need to think about what the visitors are going to do and when they are going to arrive. Load balancing can help to ensure efficient distribution of visitors but also to ensure that downloading pictures or music is fast and access continuous. Load balancing works by spreading traffic between two or more servers or other resources, maximising throughput, and minimising response times which serves to achieve that ultimate goal of a positive user experience.

A delay of just a few seconds is all that it takes to lose an online customer and the associated potential revenue. In addition to load balancing, another way of improving the user experience is to prioritise your most valuable customers by implementing traffic management policies. Whether you identify high spenders by IP address or predict patterns based upon typical routes through your website, the path through a website can be prioritised for a segment of your target audience. This also works well when the customer has everything in their basket and is checking out. By making the checkout process as fast as possible, you can make sure you don’t lose people at this all important point of conversion.

2009 has seen considerable growth in consumers buying music files, films and books online. Artists and rights owners, who are keen not to lose out on this revenue stream, have embraced the opportunity to sell online with varying degrees of success. A global product launch should provide plenty of opportunity for planning particularly when it comes to the website’s capacity which should allow for hundreds of thousands of customers to download files at the same time. An excellent way of dealing with this challenge is to use a Content Delivery Network (CDN) service. Essentially, your managed hosting infrastructure is linked up to a global network of servers, which are called caching servers. Customers get redirected to the server geographically closest to them so that they can download the file from that server. The pressure on the hosting infrastructure is distributed across the network which improves performance and assures website experience – irrespective of the location of the customer.

The potential offered by digital marketing is huge. It is a flexible medium that allows you to dynamically interact with your audience quickly and easily. However, it also allows the customer to click away from your website to that of a competitor with great ease. With 31.6 million of the UK public using the Internet, the opportunity presented by online marketing is just too big to not take seriously. Don’t risk it going wrong, plan performance properly right from the very start of every campaign.

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The Sony Ericsson XPERIA Mini Pro With Instant Access to the Android Market

There are countless mobile phone users who were thrilled with the capabilities of the past X10 Mini Pro. It was a compact Android smartphone that managed to come packed with a slide out QWERTY keyboard. This phone’s successor the Sony Ericsson XPERIA Mini Pro comes with the same physical features. However, it comes with exponentially more powerful hardware. Furthermore, it is powered by the most advanced smartphone-optimized Android Gingerbread OS. With this OS, users are given instant access to the Android Market. Here, they can choose from a number of apps that further enhances the capabilities of this compact handset.

Since the phone comes with a complete keyboard, you can choose to download a number of IMs available on the search giant’s app offering. This will allow you to chat with friends on the smartphone just like you would on your PC. You can chat with whomever on the go. You never have to wait until you gain access to a personal computer or laptop to enjoy more from instant messaging services.

With a slide out QWERTY keyboard, this smartphone is an ideal tool for business. There are a number of apps on the Android Market that will boost productivity. Most of these mobile phone applications are available for the Sony Ericsson XPERIA Mini Pro. You can download Microsoft tools that allow you to view, edit, and create documents such as MS Word, PowerPoint, and Excel. You can also choose to download PDF readers. There are also apps that allow you to access your corporate email and personal email in real-time. Aside from documents, you can also make use of tools that will help you stay on top of your finances and investments. There are a number of banking, finance, and market apps available.

The Sony Ericsson XPERIA Mini Pro also comes with a touch screen display that allows you to enjoy more from HD. This will allow you get an app that allows you to download HD movies. Aside from movies and videos in high-definition, you can also choose from a number of games in high-definition. This will allow you to enjoy more games with intense graphics and game play. HD was not possible in the past version of the handset.

With this refresh, you are sure to get the best out of the Google’s app offering the Android Market. From business tools to entertaining games, the Sony Ericsson XPERIA Mini Pro has a wide variety of options for you to choose from.

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